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App store optimisation (ASO) lead

Full Time • On Site • Ahmedabad, Gujarat

At Pixster Studio, we’re striving to build one of the all-time great companies. A company that serves a huge number of customers. A company where team members grow to their full potential. A company that functions at unparalleled levels of effectiveness and efficiency. A company that creates value for shareowners at an extraordinary rate. And a company that does so while adhering to high ethical standards.


To achieve this mission, we execute the following strategy: We acquire a digital business with untapped potential and make it as successful as we can by leveraging our platform—which comprises our expertise, technologies, data, brand, talents, and company culture. Then, we invest the proceeds into making our platform more powerful, and into acquiring new businesses. Thus, our strategy sees us combine an investor’s attention to capital allocation with the hands-on approach of an operator.


For a talented, driven, and collaborative individual, working at Pixster Studio is an opportunity to learn, make an impact, and progress their career at an exceptionally high rate. That’s our promise to such a candidate.

At Pixster Studio, we’re striving to build one of the all-time great companies. A company that serves a huge number of customers. A company where team members grow to their full potential. A company that functions at unparalleled levels of effectiveness and efficiency. A company that creates value for shareowners at an extraordinary rate. And a company that does so while adhering to high ethical standards.


To achieve this mission, we execute the following strategy: We acquire a digital business with untapped potential and make it as successful as we can by leveraging our platform—which comprises our expertise, technologies, data, brand, talents, and company culture. Then, we invest the proceeds into making our platform more powerful, and into acquiring new businesses. Thus, our strategy sees us combine an investor’s attention to capital allocation with the hands-on approach of an operator.


For a talented, driven, and collaborative individual, working at Pixster Studio is an opportunity to learn, make an impact, and progress their career at an exceptionally high rate. That’s our promise to such a candidate.

Key Responsibilities:

Key Responsibilities:

• Conduct thorough ASO audits and research to identify optimization opportunities.
• Implement strategic ASO techniques for heightened app visibility across various platforms.
• Analyze app performance metrics and provide data-driven recommendations for continuous improvement.
• Collaborate with cross-functional teams, aligning ASO strategies with overall marketing goals.
• Stay abreast of industry trends, algorithm changes, and emerging technologies in the mobile app ecosystem.
• Conduct in-depth keyword research to enhance app visibility and discoverability.
• Create and execute ASO strategies to improve app rankings and boost organic downloads.
• Monitor and report on key performance indicators (KPIs) related to ASO efforts.

• Conduct thorough ASO audits and research to identify optimization opportunities.
• Implement strategic ASO techniques for heightened app visibility across various platforms.
• Analyze app performance metrics and provide data-driven recommendations for continuous improvement.
• Collaborate with cross-functional teams, aligning ASO strategies with overall marketing goals.
• Stay abreast of industry trends, algorithm changes, and emerging technologies in the mobile app ecosystem.
• Conduct in-depth keyword research to enhance app visibility and discoverability.
• Create and execute ASO strategies to improve app rankings and boost organic downloads.
• Monitor and report on key performance indicators (KPIs) related to ASO efforts.

Requirements:

Requirements:

• Minimum of 4 years of Proven experience in ASO with a track record of improving app rankings and downloads, Preferably within the mobile app industry.
• Proficiency in ASO tools such as Sensor Tower, App Follow, Mobile Action, App Tweak, App Radar etc.
• Strong analytical skills, with the ability to interpret data and derive actionable insights.
• Creative thinking and problem-solving skills to adapt to evolving Google Play and Apple Algorithms.
• Proactive mindset, ability to work independently, and a commitment to staying updated on industry trends.
• Up-to-date knowledge of the latest trends and best practices in ASO for Google Play Store and Apple App Store.

• Minimum of 4 years of Proven experience in ASO with a track record of improving app rankings and downloads, Preferably within the mobile app industry.
• Proficiency in ASO tools such as Sensor Tower, App Follow, Mobile Action, App Tweak, App Radar etc.
• Strong analytical skills, with the ability to interpret data and derive actionable insights.
• Creative thinking and problem-solving skills to adapt to evolving Google Play and Apple Algorithms.
• Proactive mindset, ability to work independently, and a commitment to staying updated on industry trends.
• Up-to-date knowledge of the latest trends and best practices in ASO for Google Play Store and Apple App Store.

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