20 Web and Mobile App Analytics Tools
With rapidly changing technology and from the way people access the internet via mobile more than PC, there arises an increasing demand for detailed analytics for mobile websites and apps. After you have created a mobile site and successfully redirected your mobile visitors to your mobile site, you need more information that tells you how fruitful the redirect is. And if you have a mobile app, you need to know the line of events that happen after a user downloads your mobile app.
Today we are going to talk about some of such popularly used mobile web analytics tools and mobile app analytics tools that are designed to analyze and improve the performance mobile websites and apps.
Google Analytics is a wholesome analytics tool provided by Google for free. There are two options for measuring mobile traffic under the tabs Audience>Mobile. These options are Overview and Devices.
The Overview segment shows you the number of desktop, mobile and tablet users that access your site from various digital devices. The Devices segment shows you the device model being used by your site’s mobile visitors.
If you intend to create an app for your business, you will know exactly what device the app must be targeted to. The bounce rates and average time on page tells you how accessible and user-friendly your mobile site is. The bounce rate is not always accurate, but it gives you a general idea nonetheless.You can check the mobile device brands used, service provider, mobile input selector, operating systems and screen resolutions on which your mobile site is accessed.
You can also check the origin of the mobile traffic under the Map Overlay tab, as shown below:
And if you happen to own a mobile app, Google analytics has a solution to track your app analytics as well.
Your app overview on Google App Analytics tool gives you four metrics: Acquistion (to find out about your new users), Mobile App Audience (to know new vs. returning statistics, country/language, app version), Mobile App Behavior (for event tracking, get reports on speed and crashes) and Mobile App Conversion (set up goal, track conversion and see goal flow). This tool does not provide cohort analysis to track retention.
Pricing – Free
This is good news for both web and mobile analytics, especially since the company has launched a single analytics solution for mobile apps. This is a new feature in the tool where its mobile analytics SDK (software development kit) enables developers to add just a few lines of code and toggle between any analytics service that offers mobile analytics. You can take a look at some of the tool features on the website.
Pricing – Free version is available. Pricing starts from $29 per month.
MixPanel offers both web and mobile app analytics solution. The strong points for this tool is real-time data, funnel analysis, in-depth analysis and cohort analysis to track retention. If you have a mobile app, you can opt not to add an additional SDK library to your mobile app. Instead you implement it on the server-side.
The mixpanel reports also gives you the ability to link between the web users and mobile users, to understand your website’s retention statistics.You can watch real-time events happening in your app and with a point-and-click interface, you can dig deeper into your mobile analytics data.
This is a great tool if you have launched a new app. However, Mixpanel’s New User Acquisition does not allow to pass the Cost Per Click of a user. Cost and revenue cannot be centralized using this tool at a segmented level. It lacks advanced features in user acquisition.
Pricing – Free version is available. Pricing starts from $150 per month.
Flurry is a free mobile app analytics tool for iOS, Android, Blackberry, Windows Phone and mobile web. The latest news about Flurry is that it has been acquired by Yahoo. However, at this point of time the analytics is very basic, you cannot dig deeper into it unlike in paid tools of the same genre.
Flurry analytics is mostly based on user-acquisition. It gives you information on active users, sessions, session lengths, frequency, retention, audience persona and demographic. It also gives you information about devices, carriers, firmware versions and errors. You can create conversion funnels.
It does not provide cohort analysis or real-time analytics data. The Flurry interface is easy-to-understand. Many top companies such as Skype, AOL, Google, MTV Networks, Facebook and others use this tool for many of their apps.
Pricing – Free
This is a paid mobile app analytics tool that caters to businesses such as AT&T, Bonnier, Marvel, National Geographic, Temple Run and so on. It caters to apps on mobile platforms such as iOS, Android, Windows Phone, Blackberry and HTML5. You can view number of users or sessions. The tool gives you reports on app usage and other reports by location, device, carrier and app version. It also gives you A/B testing, screenflow, funnel, segments and cohort-based retention reports.
It also gives you unique features such as in-app messaging, push-messaging and life-time value tracking.
Pricing – Free for up to 10K monthly active users. Pricing starts from $200 per month.
WebTrends offers a wide range of solutions one among which is mobile measurement. This tool provides mobile analytics for both mobile websites and mobile apps. It gives real-time campaign reporting with data visualizations and intuitive dashboards. The key metrics provided for mobile websites by this tool are real-time social metrics, heatmaps, visits, next pages, traffic sources and countries. Whereas the key metrics provided for mobile apps are revenue/downloads, session duration, new user acquisition reports, screen views per session and number of sessions. It provides app analytics for iOS, Blackberry, Android and Windows Phone.
Since the tool provides both web analytics and mobile analytics, it lacks many features that the tools created solely for mobile analytics offer.
Pricing – Pricing is not revealed on the website. You will have to contact support to know the prices. But given the complexity of the tool we can tell you that this tool can only be afforded by large enterprises and there are additional charges for professional services for product installation and configuration.
Upsight is a recent merger product of two app analytics companies Kontagent and PlayHaven. This tool gives you information about core acquisition, engagement and revenue metrics. It also provides you with funnel analysis that will help you improve your mobile app performance. The tool gives weekly revisit rate to measure retention. The tool provides deep analysis of metrics that average web analytics do not provide, with funnel analysis, cohort explorer a predictive LTV (lifetime value) that will predict how much money customers will spend in your app over their entire lifetime based on their past behavior.
Pricing – Free version is available. Pricing starts from $500 per month.
Apsalar is a mobile analytics provider that claims to provide the most sophisticated analytics package available for mobile marketers. It provides key mobile marketing campaign metrics such as clicks, installs, revenue, ROI and in-app events. You get unlimited event tracking, unlimited attribution tracking, funnel and cohort analysis and on-boarding and on-going support. You also get a real-time reporting dashboard and LTV.
Pricing – Free version is available. Pricing starts from $999 per month.
This is a paid iOS app analytics tool that comes with some unique features such as session recording and playback, touch heatmaps, crash recordings and in-app analytics. The tool also provides actionable insights that helps maximize customer engagement. The SDK is easy to setup and integrate. To provide better accessibility the tool offers a fully integrated online dashboard that give reports on multiple sessions or single experience, at a time. Moreover, it automatically creates events based on user interaction with your app and you can create conversion funnels based on those events.
Pricing – The tool offers a free trial but the trial period is not specified. Pricing is given on request.
Countly is an open-source mobile app analytics tool that supports Android, iOS, Windows Phone and Blackberry apps. The tool not only supports native SDK but also support Appcelerator Titanium and Unity3D SDKs that are world leading cross-platform mobile application platforms. It provides real-time analytics, multi-platform support and a non-prohibitive license. Their admin dashboard is detailed, fast, light and responsive. You can check a demo of their tool dashboard.
The tool comes with direct email and forum support.
Pricing – Free for 10,000 sessions per month. Pricing starts at $69 per month.
11. Adobe Analytics
Adobe provides both web and mobile analytics. Its mobile services SDK provides a single method of data collection for either native apps written in Objective C or hybrid apps based on HTML5. It provides data visualizations and detailed insights about user-engagement, retention and monetization. It also provides reports like cohort analysis and geolocation analysis. See trends for users, launches, average session length, retention length and crashes. It also gives pathing analysis report that helps you to see how your users navigate through your app and find engaging screens and UI elements.
Pricing – Pricing is around $5000 per month. Pricing is not specified on the site.
Amazon mobile app analytics gives you metrics such as daily active users (DAU), monthly active users (MAU), new users, sticky factor (DAU divided by MAU), number of sessions, average sessions per DAU, average revenue per DAU, average revenue per paying DAU, Day 1, 3, and 7 retention and week 1, 2 and 3 retention and event tracking.
The tool is designed to deliver usage reports within an hour of receiving data from an app.
Pricing – 100 million free events per month included in the free tier. Beyond that you are charged $1 per million events per month.
Amplitude offers an easy setup mobile app analytics solution with just a single line of code implemented to your app. You can track daily, weekly, monthly active users and get access to metrics such as sessions, retention, device types, platform, country, language, app version, location and more. Their SDK logs in everything even if the user is offline, events are stored locally on the phone and uploaded when the user comes back. If you have just 2 apps and about 50 million monthly events, you can get access to this tool for free including features like real-time analytics, cohort analysis, retroactive funnels and user segmentation.
Pricing – Free version is available. Pricing starts at $299 per month.
If you have an iOS app and are in need of a usability analytics solution this is the tool for you. You can view interactive graphs of user navigation flows and get a graph of daily user engagement rate based on touches, gestures, views, sessions and navigation. You can also discover device orientation preferences and track finger gestures.
Pricing – 30 – day free trial after which pricing starts from $19 per month.
This tool has integrated with many mobile ad network and publishers so you do not have to place an advertising SDK in your app. With this tool you can track your marketing campaign across multiple ad networks. Apart from this the analytics segment boasts of features such as real-time analytics, app to app and web to app tracking, revenue tracking and lifetime value, social media advertising tracking, cross promotion between apps tracking, complete data privacy, dynamic event tracking and many more.
Pricing – Free version is available to track up to 50,000 attributions. Pricing starts from $0.002 per attribution.
Admob is an extension to Google Analytics into the world of mobile app analytics. With Admob you have an advantage in measuring user acquisition especially for Android apps. You get insights to what happens before the app is downloaded all the way to in-app purchases. You can see the referral source that is driving users to the app page and also measure the number of drop offs. You can also measure user engagement and in-app conversions.
Pricing – Free
This is a mobile web analytics tool that tells you more about your mobile site’s visitors. You can categorize your visitors based on their preferences and devices capabilities. Such information combined with bounce rates and conversion goals helps you identify exact factors affecting page performance. This tool also helps you know which features of your mobile website can be supported by which of the category of visitors. In other words, this tool helps you perform persona-based mobile marketing.
Pricing – Free for 10,000 monthly impressions/detections. Pricing starts at $175 per month.
Atinternet offers analytics for both web and mobile. It supports iOS, Android, Windows 8, Windows Phone and Blackberry. It gives real time monitoring of key performance indicators (KPI). The reports include geo-location, m-commerce, integrated segmentation and helps measure ROI on your marketing efforts. You can customize the tool according to your requirements, for example, you can opt for just the mobile analytics instead of a whole package.
Pricing – Pricing is on request.
19. Asking Point
This is a free mobile app analytics tool that gives you basic analytics usage, retention and engagement on your mobile app. It gives you device information and version data, demographics and also the ability to track custom events. You also have a ratings booster, which happens to be their core product, that helps improve your app ratings.
Pricing – The analytics and ratings booster tools are free. Premium model includes banner and interstitial ads.
Adjust is a new and improved mobile app analytics platform that was formerly known as Adeven. The metrics found in this tool helps you dig deeper and helps you track how customers use applications after download. It has a real-time analysis system that gives clearer insight on how successful a particular marketing campaign is and which sources have provided the most valuable traffic. The app also provides cohort analysis and helps you understand customer engagement with your app. The user interface is clean and graphs are easy-to- understand and responsive.
They have their own app market analysis that gives you global comparisons of your app data right on your adjust dashboard.
Pricing – Organic traffic and event tracking is free. The tool provides a 30-day free trial. Pricing starts from 100 Euros (approx. $134.47)
How To Choose The Right Mobile Analytics Tool?
There are a few things to consider when choosing the right mobile analytics tool for you.
Following are the factors to look out for when choosing a mobile analytics tool.
- If you do not have a mobile app, the tool that gives web analytics along with mobile website analytics will suffice for you.
- Look for ease of integration.
- Real-time data for knowledge discovery and timely action.
- Reliable security features.
- If you are looking for an mobile analytics tool for your app, look for tools that give you in-depth data on acquisition, activation, retention, referral and revenue.
The choice ultimately depends on your mobile marketing needs. Most of these mobile analytics tool have a free version, so you can test drive before you choose one.