With the phenomenal growth of mobile applications, technology has become the backbone of many new businesses.

And while many new companies recognize the importance of mobile application development, they probably also have misconceptions about it, which will ultimately hurt business in the long run.
To help you avoid these mistakes, we’ve put together a list of misconceptions about mobile app development that you need to understand before developing your new app.

Misconception #1: one platform is enough

There is a popular belief in the world of application development that you only need to make an application for a platform. But the fact is that only the development of a platform limits your market value and can sabotage the goals you have defined for your application.

According to a study by IDC, Android dominated the Q2 smartphone market in 2015 with a 82.80% share. But that does not mean you should ignore other platforms. iOS is also a competitor, with a 14 percent market share, followed by Windows and BlackBerry.

Therefore, it would be a mistake to devote yourself to a platform. Creating versions of your application across multiple platforms not only allows your app to reach more mobile users, but also saves money. So, expand your application for different platforms.

Misconception #2: app development doesn’t take much time

Applications require hard work, resources and a ton of time to develop. And just because an application looks simple does not mean it could be done quickly.

In general, it takes at least four to twelve months to develop an application, games taking longer to develop because of things like graphics. However, not all gaming applications take the same amount of time to build. Consider Angry Birds and Flappy Bird. Both present complex scenarios and highly interactive designs. But according to PC World, Rovio spent eight or nine months developing Angry Birds, while Flappy Bird, a similar gaming application, was created and developed in just three days.

Misconception #3: your app must be a paid app

Billing your new app is a bad idea because most users prefer free apps. They do not want to risk paying too much for an app they will give up soon.
If the primary goal of your app is to generate revenue, start with in-app ads. Since your application will be free to download, more people will download your app than if you billed it. And more downloads equals more regular users who click on more ads, ultimately generating revenue.

Misconception #4: app development is a “once and done” process

Your work does not end with the launch of your application. Pay attention to the comments and ratings of your users and use them to help you update and fix bugs in a timely manner. Updating your application will keep your application fresh and extend your life cycle.

Misconception #5: mobile apps are too complex to understand

Most new businesses think that because mobile phones have less screen, mobile apps are more difficult to use than traditional websites. But most applications are already user friendly or have the ability to be user-friendly, making it a moot point.

Misconception #6: mobile apps have better features than mobile websites

This is only partially true. Mobile apps are designed to perform specific tasks, while mobile websites allow you to perform better in search rankings, allowing customers to find you easily on search engines.

Misconception #7: small companies don’t need to have an app

With the app market increasingly crowded daily, many small businesses are in conflict for developing an app of their choice. But the fact remains: without an app, your small business will miss a fast-growing marketing platform.

Startups like Ola, Uber and Myntra have gained their popularity not on the web, but as applications. And to this day, they remain app-only. To stay ahead in the competition, consider developing a mobile app. Your application will soon become an essential part of your marketing plan.