Why do great mobile app ideas fail?

Applications fail. More than planned


It does not take long for users to decide whether they like your app or not. According to this study, 35% of mobile application missions last less than a minute.


It’s easy to fail even for a good app idea by a famous company


Here are 8 reasons why apps fail, even if they promise to solve the most pressing problems of their targets.


1. Not enough market research


A good idea is just the theory. This does not guarantee a good application in practice.


This is why the decision to launch the development project must be guided by research. And lots of that. You do not want to develop and publish an application that nobody wants or needs.


Check if there is a market for the application. Does your application solve a particular problem? Are there competing applications that deal with a similar problem? Are you going to make someone’s life easier with your application?


Find the potential audience for your app. You must know your target as the back of your hand. Once you understand how your audience consumes apps, you can judge if your idea is mature enough to make it a great app.


2. Bad user experience


An exceptional user experience is based on many components.


First of all, you need to make sure that your application is intuitive to use. You simply can not have a user who has trouble performing the easiest functions of your application or understanding its basic features. Misuse will be the death of your application.


In addition, when refining your idea for an application, consider the length of the registration process and the accessibility of different features. It really makes a difference.


Follow UX best practices to avoid mistakes that could cost you a lot. You need to know everything from the minimum sizing for tappable controls or scan gestures that differ across platforms.


3. The application experience is not consistent


This means that the application is designed with only one device type or operating system in mind.


An application must work correctly in all its variants. If your app works perfectly on iOS, but is running late on Android, get ready for problems. Users can quickly become frustrated with the application and lead it to fail in that particular segment.


Ensuring maximum application performance also involves creating a familiar user interface. When designing your application, pay attention to user expectations. The actions they undertake must be consistent and familiar with the other applications available for the platform.


4. No test


Here is something you should know.


Users find 44% of the faults in the application. 24% of issues come from direct comments and 20% from user reviews posted in app stores launching a bug-free application is almost impossible. But that does not mean that you should not do everything you can to make sure that users do not encounter any major problems when using it for the first time.


That’s why you should test your application diligently. Only then can you be sure that there are no bugs that can easily ruin the user experience or crash the application. You can only imagine the number of users who decide to try the app once again. You guessed right, it’s very low.


You are not likely to have a second chance, so make a good first impression on users or face failure.


5. No monetization strategy in place


If you think the development of an app is to design, market, get customers and make a fortune, you make a huge mistake.


Even if you use the design and marketing of your application, you still need a smart monetization strategy. Without this, your application will never bring you a profit.


How do apps make money? You can charge users for downloading the app or generate profit from in-app ads or purchases.


6. Bad design and poor execution


You have to be very careful about these two factors.


Poor design and poor performance can cause the most incredible application to fail.


If an app is uncomfortable to use and the design seems simply bad or out of date, you should not be surprised if users uninstall it from their devices.


When designing your application, do not forget to create a user-friendly interface. Include high resolution images. Deliver an exceptional user experience with carefully placed features and buttons. Do your best to employ a talented designer who will create a unique user experience for your target.


7. Lack of flexibility


Be ready for the changes. No application idea is versatile enough to suit all consumer groups at any time.


And the mobile market is very dynamic. It changes constantly just like your product.


As trends come and go, the demands and expectations of customers change as well. You must react quickly to these changes and make decisions that take your application to the next level.


Your application must be scalable, but flexible enough to be adaptive.


8. Defective marketing


A bad marketing strategy – or no marketing strategy altogether – can easily kill an application idea.


There are several ways to promote your app. Once you understand your target audience, you will know which channels will help you get their attention and use it with your product.


Marketing takes a lot of resources. But investing in it is crucial for the survival of your application in an overcrowded market.

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