Future of Virtual and Augmented Reality
It is said necessity is the mother of invention. Day by Day our necessity keeps on increasing thus the invention and technology keep on growing. There are many things in life that men have become habitual and one of them is mobile phones and the Internet. Now come the new concept that is AR and VR. In this discussion, we will come to know about AR and VR and its importance in future.
Augmented reality (AR)
is a live direct or indirect view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data. It is related to a more general concept called mediated reality, in which a view of reality is modified (possibly even diminished rather than augmented) by a computer. As a result, the technology functions by enhancing one’s current perception of reality. By contrast, virtual reality replaces the real world with a simulated one. Augmentation is conventionally in real-time and in semantic context with environmental elements, such as sports scores on TV during a match. With the help of advanced AR technology (e.g. adding computer vision and object recognition) the information about the surrounding real world of the user becomes interactive and digitally manipulable. Information about the environment and its objects are overlaid on the real world. This information can be virtual.or real, e.g. seeing other real sensed or measured information such as electromagnetic radio waves overlaid in exact alignment with where they actually are in space
The best example of augmented reality is shown by the development team of “Pokemon Go”.The overnight success of the popular mobile game “Pokémon Go” has introduced Augmented Reality (AR) into the public eye in a unique manner. But, AR has a lot more to offer . It would be very useful in other things besides a game. By definition, Augmented Reality is the integration of digital content with live video and a user’s environment in real time. It allows consumers to use real-life spaces and even their own faces and bodies to virtually “try on” furniture, clothing and more. The biggest advantage of the technology is the fact that it bridges the gap between digital and real worlds.
For example, AR Watch (an app from Belgian mobile app developers Underside) allowed customers to “try on” an Apple Watch with augmented reality. The app allowed consumers to see the device from different angles and flip between wristbands of different sizes and colors through a virtual mirror on their iPhone. In a different retail space, IKEA (the Swedish home furnishings giant) found that 14 percent of its customers took home furniture that ended up being the wrong size for its intended space. As a solution, IKEA created an AR catalog app that allows customers to try out select products in their homes with their smartphone or tablet.
Augmented reality is distinct from virtual reality in that it offers consumers graphical enhancements to their real, physical environment. With AR, online shoppers are able to fully inspect the product they’re considering purchasing as if it were really there. AR can also give consumers additional information on certain products and the ability to view more options and variations in less time than a physical showroom would allow.
Virtual reality (VR)
is a computer technology that uses software-generated realistic images, sounds, and other sensations to replicate a real environment or an imaginary setting, and simulates a user’s physical presence in this environment to enable the user to interact with this space. A person using virtual reality equipment is typically able to “look around” the artificial world, move about in it and interact with features or items that are depicted. Virtual realities artificially create sensory experiences, which can include sight, touch, hearing, and, less commonly, smell. Most 2016-era virtual realities are displayed either on a computer monitor, a projector screen or with a virtual reality headset (also called head-mounted display or HMD). HMDs typically take the form of head-mounted goggles with a screen in front of the eyes. Some simulations include additional sensory information and provide sounds through speakers or headphones.
The tech industry has promoted the prospect of Virtual Reality (VR) for quite some time. But in recent years, vendors such as Facebook-owned Oculus, Sony, and HTC have helped propel the development of VR (they have also been joined by Microsoft, Google and smartphone makers like Samsung). By definition, Virtual Reality is an artificial, computer-generated simulation or recreation of a real life environment or situation. The most up-to-date virtual realities are displayed either on a computer monitor or with a virtual reality headset.
While VR technology is largely associated with the gaming industry, the platform does offer a new set of opportunities in entertainment, advertising and more. We are already seeing major e-commerce brands start to take steps in the virtual direction. For instance, NARS makeup is currently using Facebook 360 Video to offer their customers a new interactive way to click through their 3D makeup tutorials. Dior and Tommy Hilfiger have also been experimenting with VR headsets that offer a 360-degree catwalk experience in-store.
It is important to note that being an early adopter of VR technology comes with costs and a long timeline. For example, it can take six months or longer to produce a high-quality 360-degree video. But as low-cost solutions like Google’s cardboard headsets gain popularity, it’s only a matter of time before more brands start experimenting further with this technology.
If Augmented and Virtual Reality aren’t of interest to your online business yet, it may be time to start taking a closer look. These technologies are already gaining traction and are expected to change the way we know e-commerce in the near future.