With 15+ top apps, we have understating of major app stores algorithm and optimization methodologies.
Smart phone is a popular trend today. Survey shows the rapid growth of the apps market every day. The mobile app industry is booming, and since the one million app mark was reached in late 2011, the competition to get your app noticed in the marketplace is fierce. However, there is space for your app, and, if marketed correctly, your app can and will succeed. If you want your app to become a real success, you need an effective marketing strategy. Our expertise in creating many successful high-end solutions gives us deep insight into app marketing. We know exactly what tools and tactics work and what don’t work in promoting apps to the world.
APP DISCOVERY DOESN’T JUST HAPPEN IN THE APP STORE
We assume that consumers head to an app store to discover new apps—and YES they do. In fact, 40% of smartphone users browse for apps in app stores. They remain an initial way to find new apps, from the latest in gaming to fitness tracking, music streaming, and much more. App stores are not the only way to discover apps, though. People are finding out about apps in all kinds of instances while using their smartphones—when they’re engaged in an app, searching for another specific app, watching a YouTube video, or even surfing a mobile website. A search is a major source for app discovery, according to our research. One in four app users discovers an app through search.
Hundreds of new apps launch every day. They’re all competing for their attention and presence. To stand tall in the crowd, you need a solid app marketing strategy. Pixster Studio is here to help you with full lifecycle of app marketing services.
APP MARKETING STRATEGY GUIDELINE
Your brand is what represents you and your company. It doesn’t matter if your business is within the financial or gaming sector, branding is equally important. We will help you with the name of your business, the style of the app and, of course, the icon that will represent you in the app market.
You should start thinking about how you are going to maximize your visibility, present your app and convince users on the App Store itself. This is what App Store Optimization is for and we have the quality experience of ASO thing.
We help you build an online presence and community for your app, which includes creating your app website and making sure it has (and will have) all the key elements it needs.
Months before your app goes live, you need to strategize your launch. The first impression is very important. We are here to help.
Push notifications can be a great tool to send important info to your users and have them come back to your app: new content available that they care about, a special offer, some cross promotion, etc. We can help you build push notification service.
Pixster Studio can create app promo videos, websites, brochures, and more. Media and influencer coverage can give you a push, drive organic downloads and capture industry attention. We can handle it.
PLAN YOUR APP LAUNCH NOW
Marketing an app is often treated like an after-thought, left to after the initial idea has evolved and is placed in the market. It is at this point that the full-scale marketing plan goes into force. Stop!
Marketing planning should start at the very beginning of app development, well before it is launched. There are a number of factors that you must consider in the early stages of your app development, including branding, keywords, and competition. Our app launch marketing services can help. From targeting to timing, messaging to materials – your app launch strategy needs thoughtful planning and enough time to execute.
MARKET YOUR APP WITH VIDEO
Video is one of the most powerful ways to get your message across about your app. A demo video for your app can bring you several marketing benefits. It can help you boost your app visibility, increase user engagement and retention, and get more (qualified) downloads. And that’s without mentioning branding and SEO benefits. People are highly solicited nowadays, and they don’t have time to download each app they hear or read about.
A demo video allows you to show in a very short time what your app is all about. It sounds cliché but it’s true: if a picture is worth a thousand words, imagine what a video can achieve. If are very serious about your app, talk to the graphic designer team at Pixster Studio.